Adobe AD0-E202 Exam Details & Actual Exam Questions
- Exam Code/Number: AD0-E202
- Exam Name/Title: Adobe Analytics Business Practitioner
- Certification Provider: Adobe
- Corresponding Certification: Adobe Analytics
- Exam Questions: 70
- Updated On: Jul,11 2026
- Certification Level: Expert
Adobe Analytics Business Practitioner Exam Questions
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(30 Up Votes)Adobe AD0-E202 Exam Overview:
| Certification Vendor: | Adobe |
| Exam Name: | Adobe Analytics Business Practitioner |
| Exam Number: | AD0-E202 |
| Exam Price: | $180 USD |
| Exam Format: | Multiple choice, Multiple select |
| Real Exam Qty: | 69 |
| Related Certifications: | Adobe Analytics Developer Adobe Analytics Architect |
| Passing Score: | 550 / 700 (69%) |
| Exam Duration: | 120 minutes |
| Certificate Validity Period: | 2 years |
| Available Languages: | English, Japanese |
| Sample Questions: | Adobe AD0-E202 Sample Questions |
| Exam Way: | Online proctored or onsite testing center via Pearson VUE |
| Pre Condition: | No mandatory prerequisites; recommended 6–12 months hands-on experience with Adobe Analytics |
| Official Syllabus URL: | https://certification.adobe.com/certification/analytics-business-practitioner/172 |
Adobe AD0-E202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Business Analysis | 34% | - Interpret Solution Design Reference (SDR) - Analyze data, identify trends, outliers and anomalies - Define reporting strategy based on business questions - Understand conversion funnels and performance metrics |
| Topic 2: General Tool Knowledge and Troubleshooting | 9% | - Configure marketing channels and classifications - Identify and resolve common data quality issues - Understand dimensions, metrics, events and variables |
| Topic 3: Segmentation and Calculated Metrics | 19% | - Build and validate calculated and segmented metrics - Apply, compare and share segments - Create and configure basic segments |
| Topic 4: Reporting and Dashboarding for Projects | 38% | - Select appropriate visualizations, fallout and flow reports - Combine dimensions, metrics, date ranges and components - Build, configure and customize Analysis Workspace projects - Schedule, share and set alerts for reports and dashboards - Use Report Builder and Data Warehouse |
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