Facebook 100-101 Exam Details & Actual Exam Questions

  • Exam Code/Number: 100-101
  • Exam Name/Title: Meta Certified Digital Marketing Associate
  • Certification Provider: Facebook
  • Corresponding Certification: Digital Marketing Associate
  • Exam Questions: 85
  • Updated On: Jul,15 2026
  • Certification Level: Associate

Facebook Meta Certified Digital Marketing Associate Exam Questions

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Facebook 100-101 Exam Overview:

Certification Vendor:Meta
Exam Name:Meta Certified Digital Marketing Associate Certification Exam
Exam Number:100-101
Exam Price:USD 99 (may vary by region)
Exam Duration:90 minutes
Certificate Validity Period:2 years
Exam Format:Multiple choice, Scenario-based questions
Passing Score:Scaled score (typically ~700/1000 equivalent)
Related Certifications:Meta Certified Media Buying Professional
Meta Certified Creative Strategy Professional
Meta Blueprint Certifications
Available Languages:English, Spanish, Portuguese (Brazil)
Real Exam Qty:Approximately 60 (varies)
Sample Questions:Facebook 100-101 Sample Questions
Exam Way:Online proctored exam via Meta Certification platform
Pre Condition:No formal prerequisites required; basic understanding of digital marketing recommended.
Official Syllabus URL:https://www.facebook.com/business/learn/certification/meta-certified-digital-marketing-associate

Facebook 100-101 Exam Syllabus Topics:

SectionObjectives
Measurement and Reporting- Performance analysis
  • 1. Key metrics (CTR, CPC, CPA, ROAS)
    • 2. Optimization based on performance data
      • 3. Meta Ads reporting tools
        Campaign Creation and Management- Campaign setup
        • 1. Audience targeting basics (core, custom, lookalike audiences)
          • 2. Campaign objectives selection
            • 3. Placements and budget optimization
              Advertising Fundamentals- Meta advertising ecosystem overview
              • 1. Ad auction and delivery system fundamentals
                • 2. Business Manager and Meta Business Suite basics
                  Policy and Compliance- Advertising standards
                  • 1. Meta advertising policies overview
                    • 2. Restricted content and compliance rules
                      Ad Formats and Creative- Creative assets and formats
                      • 1. Image and video ads
                        • 2. Carousel and collection ads
                          • 3. Ad creative best practices


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