Oracle 1Z1-1031 Exam Details & Actual Exam Questions
- Exam Code/Number: 1Z1-1031
- Exam Name/Title: Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials
- Certification Provider: Oracle
- Corresponding Certification: Oracle Marketing Cloud
- Exam Questions: 75
- Updated On: Jul,17 2026
- Certification Level: Specialist
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Exam Questions
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(26 Up Votes)Oracle 1Z1-1031 Exam Overview:
| Certification Vendor: | Oracle |
| Exam Name: | Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials |
| Exam Number: | 1Z0-1031 |
| Real Exam Qty: | 55-74 |
| Available Languages: | English |
| Certificate Validity Period: | 18 months |
| Exam Duration: | 85 minutes |
| Passing Score: | 64% |
| Related Certifications: | Oracle CX Marketing Cloud Certifications |
| Exam Format: | Multiple Choice, Single Answer, Multiple Answer |
| Exam Price: | USD $245 |
| Recommended Training: | Oracle Marketing Cloud DMP Implementation Training |
| Exam Registration: | Pearson VUE Oracle University |
| Sample Questions: | Oracle 1Z1-1031 Sample Questions |
| Exam Way: | Proctored online or at Pearson VUE test centers |
| Pre Condition: | No formal prerequisites; recommended experience with Oracle Marketing Cloud / BlueKai |
| Official Syllabus URL: | https://education.oracle.com/pls/web_prod-plq-dad/db_pages.getpage?page_id=5001&get_params=p_exam_id:1Z0-1031 |
Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Strategy and Scoping | 20% | - Data scoping and collection policies - Compliance and privacy requirements - Define DMP use cases |
| Topic 2: Reporting & Optimization | 15% | - Site Hits and Inventory reports - Performance analysis and optimization - Audience profile and discovery reports |
| Topic 3: Identity Mapping & Resolution | 20% | - Offline match integration - Oracle ID Graph concepts - ID swapping and mapping strategies |
| Topic 4: Tag Implementation & Data Ingestion | 25% | - Server-to-server integration - First-party data ingestion methods - Mobile SDK integration - BlueKai Core Tag deployment |
| Topic 5: Audience Creation & Management | 20% | - Build and configure audience segments - Audience activation and delivery - Classification and taxonomy setup |
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