SAP C_C4H260_01 Exam Details & Actual Exam Questions
- Exam Code/Number: C_C4H260_01
- Exam Name/Title: SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation
- Certification Provider: SAP
- Corresponding Certification: SAP Certified Technology Associate
- Exam Questions: 91
- Updated On: Jul,17 2026
- Certification Level: Associate
SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Exam Questions
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(27 Up Votes)SAP C_C4H260_01 Exam Overview:
| Certification Vendor: | SAP |
| Exam Name: | SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation |
| Exam Number: | C_C4H260_01 |
| Related Certifications: | SAP Certified Application Associate - SAP Marketing Cloud |
| Exam Price: | $550 USD / €470 EUR (varies by region) |
| Passing Score: | 59% / 48 out of 80 |
| Real Exam Qty: | 80 |
| Exam Duration: | 180 minutes |
| Exam Format: | Multiple Choice, Multiple Response |
| Available Languages: | English |
| Certificate Validity Period: | 5 years |
| Sample Questions: | SAP C_C4H260_01 Sample Questions |
| Exam Way: | Online proctored or onsite at SAP Authorized Testing Centers |
| Pre Condition: | No mandatory prerequisites; recommended 1-2 years of implementation/configuration experience with SAP Marketing Cloud |
| Official Syllabus URL: | https://training.sap.com/certification/c_c4h260_01-sap-certified-technology-associate---sap-marketing-cloud-2002-implementation-g/ |
SAP C_C4H260_01 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Campaign and Journey Orchestration | >12% | - Journey design and execution - Permission checks and workflow configuration - Campaign categories and actions - Marketing calendar concept |
| Extensibility | >12% | - Data model enhancement - Custom business objects - Extensibility tools and options - CDS views and custom analytics |
| Marketing Planning and Performance | <8% | - Budget and performance tracking - Planning structures |
| Segmentation | 8% - 12% | - Target group management - Segmentation building - Attribute and filter usage |
| Integration and Data Upload | >12% | - Data replication and monitoring - Integration error handling - Data upload and transformation - Integration with SAP Sales/Commerce Cloud |
| Lead- and Account-Based Marketing | <8% | - Lead lifecycle management - Account-based marketing setup - Contact-to-lead conversion process |
| Dynamic Customer Profiling | >12% | - Data anonymization options - Best record concept - Score Builder usage - Contact/lead/opportunity data model |
| Commerce Marketing | <8% | - Offer/product recommendations - Commerce integration scenarios |
| Business Administration | 8% - 12% | - User and role management - Application settings - System setup and configuration |
| Marketing Analytics | <8% | - Key performance indicators - Report Gallery usage - Analytics Stories creation |
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