Salesforce AP-215 Exam Details & Actual Exam Questions
- Exam Code/Number: AP-215
- Exam Name/Title: Marketing Cloud Intelligence Accredited Professional
- Certification Provider: Salesforce
- Corresponding Certification: Accredited Professional Certification
- Exam Questions: 64
- Updated On: Jul,09 2026
- Certification Level: Professional
Salesforce Marketing Cloud Intelligence Accredited Professional Exam Questions
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(30 Up Votes)Salesforce AP-215 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Marketing Cloud Intelligence Accredited Professional |
| Exam Number: | AP-215 |
| Certificate Validity Period: | 12 months |
| Exam Duration: | 90 minutes |
| Related Certifications: | Salesforce Accredited Professional |
| Passing Score: | 60% |
| Real Exam Qty: | 40-45 |
| Exam Format: | Multiple-choice, Multiple-select, Scenario-based |
| Available Languages: | English |
| Exam Price: | USD 150 |
| Sample Questions: | Salesforce AP-215 Sample Questions |
| Exam Way: | Online proctored or onsite at authorized test centers |
| Pre Condition: | No mandatory prerequisites; recommended experience with Marketing Cloud data and analytics |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-intelligence-accredited-professional |
Salesforce AP-215 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Mapping and Modeling | 5% | - Dimensions and measures - Source of truth configuration - Data structure and relationships |
| Reporting and Analytics | 12% | - Insight generation and interpretation - Report creation and scheduling - Attribution models |
| Data Integration and Ingestion | 12% | - API and file-based import - Refresh schedules and data flow - Data streams and connectors |
| Data Permissions and Governance | 5% | - User access and roles - Parent-child data setups - Data update controls |
| Data Quality and Cleansing | 7% | - Error handling and correction - Validation rules - Duplicate management |
| Automation and Workflow | 5% | - Workflow setup - Automated distribution |
| Calculated Fields and Functions | 5% | - VLOOKUP and FUZZYVLOOKUP - Extract and transformation formulas - Custom calculations |
| Dashboards and Visualization | 15% | - KPI and metric display - Chart types and usage - Dashboard design and layout |
| Performance and Troubleshooting | 5% | - Monitoring and optimization - Common issues and fixes |
| Datasets and Data Views | 10% | - Dataset creation and management - View configuration and sharing - Filtering and segmentation |
| Data Harmonization | 3% | - Cross-source alignment - Standardization methods - Pros and cons of harmonization approaches |
| Overarching Entities | 3% | - Structure and configuration - Use cases and application scenarios |
| General Functionalities | 13% | - Navigation and interface - Core platform capabilities - Basic concepts and terminology |
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