Salesforce MC-101 Exam Details & Actual Exam Questions
- Exam Code/Number: MC-101
- Exam Name/Title: Salesforce Certified Marketing Cloud Engagement Foundations
- Certification Provider: Salesforce
- Corresponding Certification: Salesforce Marketers
- Exam Questions: 124
- Updated On: Aug,24 2026
- Certification Level: Foundational
Salesforce Certified Marketing Cloud Engagement Foundations Exam Questions
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(28 Up Votes)Salesforce MC-101 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Engagement Foundations Exam |
| Exam Number: | MC-101 |
| Certificate Validity Period: | Valid indefinitely; requires annual maintenance via Trailhead |
| Exam Format: | Multiple-choice, Multiple-select, Scenario-based questions |
| Related Certifications: | Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Marketing Cloud Consultant Salesforce Certified Marketing Cloud Developer |
| Real Exam Qty: | 40-45 |
| Available Languages: | English, Japanese, Spanish, French, German |
| Exam Price: | USD 75 (plus applicable taxes) |
| Exam Duration: | 70 minutes |
| Passing Score: | 65% |
| Recommended Training: | Trailhead: Marketing Cloud Engagement Foundations Trailmix Salesforce Official Exam Guide |
| Exam Registration: | Salesforce Certification Registration Webassessor Exam Scheduling |
| Sample Questions: | Salesforce MC-101 Sample Questions |
| Exam Way: | Online proctored or onsite at authorized testing centers |
| Pre Condition: | No mandatory prerequisites; basic familiarity with marketing concepts and Salesforce ecosystem recommended |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-engagement-foundations |
Salesforce MC-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Marketing Cloud Engagement Basics | 25% | - Account structure, business units, and permission models - Platform overview, studios, and core capabilities - Accessing Salesforce resources, training, and support - Key identifiers: Subscriber key, contact key, contact ID |
| Reporting and Analytics | 10% | - Interpreting send results, deliverability, and campaign performance - Using data to optimize future marketing efforts - Key performance indicators and reporting tools |
| Marketing Fundamentals | 25% | - Privacy and compliance standards (GDPR, CAN-SPAM, etc.) - Core marketing principles and customer engagement concepts - Defining campaign goals, metrics, and success measurement - Audience segmentation and personalization basics |
| Email Sending and Journeys | 20% | - Cross-channel engagement concepts (email, SMS, push) - Email creation: templates, content blocks, and personalization - Email send configuration and delivery settings - Journey Builder basics: entry criteria, activities, and activation |
| Data Management | 20% | - Subscribers, contacts, lists, and data extensions - Targeting and filtering data for campaigns - CloudPages and form configuration - Data import, configuration, and organization |
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