Salesforce Salesforce-Loyalty-Management Exam Details & Actual Exam Questions
- Exam Code/Number: Salesforce-Loyalty-Management
- Exam Name/Title: Salesforce Loyalty Management Accredited Professional Exam
- Certification Provider: Salesforce
- Corresponding Certification: Loyalty Management
- Exam Questions: 106
- Updated On: Aug,24 2026
- Certification Level: Professional
Salesforce Loyalty Management Accredited Professional Exam Questions
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(49 Up Votes)Salesforce Salesforce-Loyalty-Management Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Loyalty Management Accredited Professional Exam |
| Exam Number: | Salesforce-Loyalty-Management (also referred to as AP-212) |
| Exam Price: | USD 150 (plus applicable taxes) |
| Exam Format: | Multiple choice, Multiple select, Scenario-based questions |
| Real Exam Qty: | 50-55 |
| Available Languages: | English |
| Exam Duration: | 75 minutes |
| Certificate Validity Period: | 2 years |
| Passing Score: | 69% |
| Related Certifications: | Salesforce Accredited Professional |
| Recommended Training: | Salesforce Trailhead: Loyalty Management |
| Exam Registration: | Salesforce Certification Portal Kryterion Webassessor |
| Sample Questions: | Salesforce Salesforce-Loyalty-Management Sample Questions |
| Exam Way: | Proctored online or at authorized testing centers |
| Pre Condition: | No mandatory prerequisites; recommended experience with Salesforce platform and loyalty program concepts |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com/certificate/exam-loyalty-management-ap |
Salesforce Salesforce-Loyalty-Management Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Integration | 22% | - Use API templates and data exchange standards - Connect with Salesforce CDP and external systems - Integrate with Commerce Cloud, Service Cloud, Marketing Cloud |
| Topic 2: Loyalty Program and Process Configuration | 52% | - Configure core loyalty program features - Build analytics and reporting dashboards - Manage member profiles, enrollment and status - Set up tier models, levels and rules - Define experiential rewards and promotions - Configure partner management and incentives - Establish access controls and permissions |
| Topic 3: On-Going Loyalty Management | 10% | - Resolve operational and service issues - Manage deployment across sandbox and production - Leverage mobile and advanced features - Monitor program performance and optimize campaigns |
| Topic 4: Strategies and Design | 16% | - Plan promotion lifecycle and marketing strategies - Define points, redemption processes and benefit structures - Apply implementation best practices - Design loyalty architecture and solution overview - Align loyalty solutions with business needs and requirements |
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