Salesforce Salesforce-Marketing-Associate Exam Details & Actual Exam Questions
- Exam Code/Number: Salesforce-Marketing-Associate
- Exam Name/Title: Salesforce Certified Marketing AssociateExam
- Certification Provider: Salesforce
- Corresponding Certification: Marketing Cloud Associate
- Exam Questions: 124
- Updated On: Aug,04 2026
- Certification Level: Associate
Salesforce Certified Marketing AssociateExam Exam Questions
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(27 Up Votes)Salesforce Salesforce-Marketing-Associate Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Associate Exam |
| Exam Number: | Salesforce-Marketing-Associate |
| Real Exam Qty: | 40 |
| Exam Duration: | 70 minutes |
| Certificate Validity Period: | 2 years |
| Exam Format: | Multiple-choice, Multiple-select, Scenario-based |
| Available Languages: | English |
| Exam Price: | 75 USD + applicable taxes |
| Passing Score: | 65% |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Administrator Salesforce Certified Marketing Cloud Consultant |
| Recommended Training: | Salesforce Trailhead - Marketing Associate Trailmix |
| Exam Registration: | Salesforce Certification Registration Pearson VUE |
| Sample Questions: | Salesforce Salesforce-Marketing-Associate Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No formal prerequisites; recommended up to 6 months of experience with Marketing Cloud Engagement or basic marketing knowledge |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingassociate |
Salesforce Salesforce-Marketing-Associate Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Marketing Concepts | 28% | - Digital marketing channels and campaigns - Data privacy, consent and ethical marketing - Marketing strategy fundamentals - Customer engagement and lifecycle |
| Email Sending and Journeys | 22% | - Customer journey design and activation - Email creation and configuration - Journey Builder basics and entry criteria - Send process and delivery management |
| Reporting and Analytics | 10% | - Reporting tools and dashboards - Interpret results and optimize performance - Key marketing metrics and KPIs |
| Marketing Cloud Engagement Basics | 22% | - Platform navigation and core features - Business use cases and best practices - Marketing Cloud ecosystem overview |
| Data Management | 18% | - Subscriber data and data extensions - Data import and segmentation - Data quality and compliance |
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