DMI PDDM Actual Free Exam Questions & Community Discussion
Which digital marketing tactic commonly makes use of the 'takeover' ad format in order to develop customer reach and awareness, and provide for enhanced branding and influence? Choose the appropriate digital marketing tactic from the Digital Marketing Institute Framework using the numbered options given:
Exhibit:
Exhibit:
Correct Answer: A
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You have heard about the term 'tenancy' in online advertising. What does it mean? Choose one of the following:
Correct Answer: D
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Consider the webpage link: http://www.vidalsassoon.com
What kind of link format is this known as? Choose one of the following:
What kind of link format is this known as? Choose one of the following:
Correct Answer: B
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An end-user's email inbox is a personal space. With this in mind, what would it be important to consider with your email marketing messages? Choose one of the following: Exhibit:
Correct Answer: B
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HOTSPOT
You wish to exclude a series of IP addresses from reporting for the Digital Marketing Institute. Where would you first click in the screen shown within Google Analytics to begin doing this?
You wish to exclude a series of IP addresses from reporting for the Digital Marketing Institute. Where would you first click in the screen shown within Google Analytics to begin doing this?
Correct Answer:
Which one of the following is not considered as a goal within Google Analytics? Choose one of the following:
Exhibit:
Exhibit:
Correct Answer: D
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HOTSPOT
Click in the screen shown to select the feature that will allow you make bulk changes to your ads:
Click in the screen shown to select the feature that will allow you make bulk changes to your ads:
Correct Answer:
Select two steps from the Digital Marketing Institute's Digital Marketing Plan from the options shown below:
Correct Answer: D,E
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HOTSPOT
Click on the appropriate link within the Google AdWords screen shown below in order to broaden the range of targeted geographic locations for your campaign.
Click on the appropriate link within the Google AdWords screen shown below in order to broaden the range of targeted geographic locations for your campaign.
Correct Answer:
Which one of the following is NOT considered as a primary digital marketing channel? Choose one of the following:
Correct Answer: A
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What is a newsfeed story within Facebook that advertisers can pay to have featured more prominently called? Choose one of the following:
Correct Answer: C
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You recognize the importance of creating articles and blog posts to drive traffic to your website. What is this activity known as? Choose one of the following:
Correct Answer: B
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"Digital Marketing heralds a new departure for marketing today. To really engage with consumers in the online world you need to be ________ and ________" Choose one of the following to fill in the blanks and complete the sentence:
Correct Answer: D
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HOTSPOT
Where would you click next in the screen shown in order to link your Google AdWords account to your Google Analytics account?
Where would you click next in the screen shown in order to link your Google AdWords account to your Google Analytics account?
Correct Answer:
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