Facebook 200-101 Actual Free Exam Questions & Community Discussion

A fashion retailer has recently developed a new creative strategy and has also seen a decrease in sales. It is interested in learning what may have contributed to the decline, and has kept its media buying strategy consistent year-over-year.
What test design should be used to address this business challenge?

A large ecommerce company wants to know which of its two creative strategies is generating the highest number of conversions. It already knows that both strategies generate significant lift compared to a holdout group.
What measurement solution should be used?

An analyst calculates data averages (norms) of more than 2,500 brand lift tests in the industry, then compares it to recent campaign results:
* Campaign delivered Ad recall lift +8.3pt (the norm Ad Recall is 9.Opt with a standard deviation of 0.6pt)
* Campaign delivered Message Association +7.1pt (the norm for Message Association is 7.8pt with a standard deviation of 0.8pt)
* Campaign delivered Favorability +6.3pt (the norm for Favorability is 4.Opt with a standard deviation of 1.1pt)
* Campaign delivered Purchase Intent +5.9pt (the norm for Purchase Intent is 5.3pt with a standard deviation of 0.5pt)
Which conclusion should the analyst make based on this data?

A small retailer wants to measure the impact of its Facebook campaigns on in-store sales. The company operates a store in a local city with most customers within a 10-mile radius.
What measurement solution should it use?

A cosmetics company advertises predominantly on Facebook and Instagram. The company wants to test alternative creative messaging for holiday season campaigns targeted to a narrow audience to discover which message achieves the most efficient sales results.
Which measurement approach should the company use while minimizing CPM impact?

A food delivery company launches a campaign to attract new subscribers. An advertiser creates two types of video ads: educational and promotional.
The educational video ads focus on increasing people's awareness of the brand. The video ads reach an audience of people, ages 18-50. Previous purchasers and active subscribers are excluded. The ads are also delivered to a Lookalike Audience based on current customers.
The promotional video ads include promotional codes that encourage new subscriptions and are delivered to people who engaged with the earlier ads. The advertiser launches the ads a few weeks before operating in new markets so the company can develop a pool of customers who are ready to receive the product when operations start.
Which metric should be the primary KPI to determine the causal effectiveness of the Facebook ad campaign?