IBM P8010-804 Exam Details & Actual Exam Questions

  • Exam Code/Number: P8010-804
  • Exam Name/Title: IBM Campaign - Cross Channel Marketing Technical Mastery v1
  • Certification Provider: IBM
  • Corresponding Certification: IBM Certification
  • Certification Level: Professional

IBM Campaign - Cross Channel Marketing Technical Mastery v1 Exam Questions

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IBM P8010-804 Exam Overview:

Certification Vendor:IBM
Exam Name:IBM Campaign - Cross Channel Marketing Technical Mastery v1
Exam Number:P8010-804
Available Languages:English
Related Certifications:IBM Campaign Certification
IBM Marketing Platform Certification
Exam Format:Multiple Choice, Scenario-based Questions
Exam Way:Online proctored or authorized testing center depending on region and IBM certification delivery format
Pre Condition:Recommended experience with IBM Marketing Platform and IBM Campaign fundamentals

IBM P8010-804 Exam Syllabus Topics:

SectionObjectives
Topic 1: Campaign Analytics and Optimization- Optimization techniques
  • 1. Reporting and insights generation
    • 2. A/B testing in campaigns
      - Performance tracking
      • 1. Campaign response tracking
        • 2. Conversion and KPI measurement
          Topic 2: Cross-Channel Marketing Execution- Campaign design and execution
          • 1. Batch and real-time campaign execution
            • 2. Flowchart creation and campaign logic
              - Channel orchestration
              • 1. Email, SMS, and digital channel integration
                • 2. Customer journey mapping across channels
                  Topic 3: IBM Campaign Architecture and Components- Campaign system architecture
                  • 1. Core components and workflow design
                    • 2. Integration with IBM Marketing Platform
                      - Data sources and data modeling
                      • 1. Customer data schema and segmentation tables
                        • 2. Data import and synchronization processes
                          Topic 4: Administration and Security- System maintenance
                          • 1. Troubleshooting campaign execution issues
                            • 2. Platform monitoring
                              - User roles and permissions
                              • 1. Access control configuration
                                • 2. Security best practices
                                  Topic 5: Audience Segmentation and Targeting- Segmentation strategies
                                  • 1. Rule-based segmentation
                                    • 2. Dynamic audience selection
                                      - List management
                                      • 1. Audience refinement techniques
                                        • 2. Contact lists and suppressions


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