Pegasystems PEGAPCMC80V1_2019 Exam Details & Actual Exam Questions

  • Exam Code/Number: PEGAPCMC80V1_2019
  • Exam Name/Title: Pega Certified Marketing Consultant (PCMC) 80V1 2019
  • Certification Provider: Pegasystems
  • Corresponding Certification: Pegasystems Certification
  • Certification Level: Professional

Pegasystems Pega Certified Marketing Consultant (PCMC) 80V1 2019 Exam Questions

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Pegasystems PEGAPCMC80V1_2019 Exam Overview:

Certification Vendor:Pegasystems
Exam Name:Pega Certified Marketing Consultant (PCMC) 80V1 2019
Exam Number:PEGAPCMC80V1_2019
Available Languages:English
Exam Format:Multiple choice
Related Certifications:Pega Certified System Architect (PCSA)
Pega Customer Decision Hub
Recommended Training:Pega Training Overview
Pega Academy
Exam Registration:Pearson VUE Pega Exams
Pega Certification Portal
Exam Way:Online proctored or test center delivery (typically via Pearson VUE)
Pre Condition:Recommended knowledge of Pega Platform and customer decisioning concepts (PCSA or equivalent experience is often suggested)
Official Syllabus URL:https://www.pega.com

Pegasystems PEGAPCMC80V1_2019 Exam Syllabus Topics:

SectionObjectives
Topic 1: Pega Customer Decision Hub Overview- Real-Time Customer Decisioning
  • 1. Interaction history and context data usage
    • 2. Event-driven decisioning concepts
      - Next-Best-Action (NBA) Framework
      • 1. Action prioritization and arbitration
        • 2. Engagement policies and strategies
          Topic 2: Reporting and Analytics- Campaign performance measurement
          • 1. KPIs and metrics tracking
            • 2. Optimization of customer interactions
              Topic 3: Customer Data and Segmentation- Segmentation techniques
              • 1. Real-time vs batch segmentation
                • 2. Propensity and scoring models usage
                  - Data integration concepts
                  • 1. Customer profile management
                    • 2. Data flows into decisioning engine
                      Topic 4: Pega Marketing Campaign Management- Campaign design and execution
                      • 1. Audience segmentation and targeting
                        • 2. Campaign lifecycle management
                          - Offer and treatment management
                          • 1. Eligibility and suitability rules
                            • 2. Offer creation and governance


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