Salesforce AP-214 Exam Details & Actual Exam Questions

  • Exam Code/Number: AP-214
  • Exam Name/Title: Marketing Cloud Advanced Cross Channel Accredited Professional
  • Certification Provider: Salesforce
  • Corresponding Certification: Accredited Professional
  • Exam Questions: 102
  • Updated On: Sep,25 2026
  • Certification Level: Professional

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Exam Questions

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Salesforce AP-214 Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Exam (AP-214)
Exam Number:AP-214
Related Certifications:Salesforce Marketing Cloud Administrator
Salesforce Marketing Cloud Email Specialist
Salesforce Marketing Cloud Consultant
Exam Price:$200 USD (estimated, varies by region)
Real Exam Qty:50-60
Available Languages:English
Exam Duration:90-120
Exam Format:Multiple Select, Proctored Online Exam, Multiple Choice
Recommended Training:Salesforce Trailhead Marketing Cloud Learning Paths
Marketing Cloud Advanced Training Modules
Exam Registration:Marketing Cloud Certification Overview
Salesforce Credentials Registration
Sample Questions:Salesforce AP-214 Sample Questions
Exam Way:Online proctored exam (remote supervision via secure testing platform)
Pre Condition:Recommended: Familiarity with Salesforce Marketing Cloud fundamentals or completion of Marketing Cloud Email Specialist certification
Official Syllabus URL:https://trailhead.salesforce.com/credentials/overview

Salesforce AP-214 Exam Syllabus Topics:

SectionObjectives
Topic 1: Email and Messaging Execution- Email Studio operations
  • 1. Content creation and AMPscript basics
    • 2. Send classification and deliverability rules
      - Multi-channel messaging
      • 1. SMS and push notification integration concepts
        • 2. Triggered and transactional messaging
          Topic 2: Marketing Cloud Core Architecture- Salesforce Marketing Cloud ecosystem components
          • 1. Contact data model and Contact Builder fundamentals
            • 2. Email Studio, Journey Builder, Automation Studio overview
              - Data management and integration
              • 1. API and system integrations
                • 2. Data Extensions and relational data design
                  Topic 3: Cross-Channel Journey Design- Customer lifecycle orchestration
                  • 1. Multi-step journey optimization
                    • 2. Personalization strategies across channels
                      - Journey Builder configuration
                      • 1. Decision splits and engagement logic
                        • 2. Entry sources and audience segmentation
                          Topic 4: Automation and Optimization- Automation Studio workflows
                          • 1. Import, query, and segmentation automation
                            • 2. Scheduled vs event-driven automation
                              - Performance measurement
                              • 1. Campaign analytics and reporting
                                • 2. A/B testing and optimization strategies


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