Salesforce MC-101 Actual Free Exam Questions & Community Discussion

Exam Code/Number: MC-101
Exam Name/Title: Salesforce Certified Marketing Cloud Engagement Foundations
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers

Exam Questions: 124
Updated On: May 31, 2026

Question #25

Northern Trail Outfitters (NTO) has multiple divisions and brands and is planning to use Marketing Cloud Engagement.
How would NTO benefit from using multiple business units in Marketing Cloud?

A. By limiting the creation of new items for NTO's campaigns

B. By restricting access to NTO's brand-specific content

C. By eliminating the need for user roles and permissions

Discussion 0

Correct Answer: B Vote an answer

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Question #26

A marketing associate needs to import data from a field called Is Opted In. Upon review, the data values are all either 1 or 0 values.
Which data type is most appropriate for this data?

A. Text

B. Boolean

C. Number

Discussion 0

Correct Answer: B Vote an answer

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Question #27

Which consideration should an associate keep in mind regarding the Marketing Cloud Engagement All Contacts and All Subscribers lists?

A. All Contacts and All Subscribers are two separate lists with no overlap.

B. All Contacts are included on All Subscribers once messaged via email.

C. All Contacts and All Subscribers are included on one list and cannot be separated.

Discussion 0

Correct Answer: B Vote an answer

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Question #28

What is a benefit of enrolling new contacts into a nurture campaign?

A. Communicates previous discount opportunities missed

B. Helps meet the number of outbound emails each month that management wants sent

C. Introduces potential customers to the brand

Discussion 0

Correct Answer: C Vote an answer

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Question #29

Northern Trail Outfitters wants to send follow-up messages to shoppers that have added items to their shopping cart online but have yet to complete the transaction.
In a journey, how should an associate control repeat messages?

A. No Re-Entry

B. Re-Entry Anytime

C. Re-Entry only after exiting

Discussion 0

Correct Answer: C Vote an answer

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Question #30

A marketing associate has a list of contacts that needs to be imported into a data extension from a text file.
Which type of data extension should the associate use to complete this task?

A. Standard data extension

B. Random data extension

C. Filtered data extension

Discussion 0

Correct Answer: A Vote an answer

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