Latest Salesforce MCAE-Con-201 Actual Free Exam Questions & Community Discussion, Page 5

Question #49

When connecting Marketing Cloud Account Engagement for the first time to Salesforce, what is required before records will begin syncing?

A. The Salesforce connector must be unpaused.

B. User sync must be enabled in Marketing Cloud Account Engagement.

C. Salesforce B2B Integration user must be created.

D. Salesforce fields must be synced to Marketing Cloud Account Engagement fields.

Discussion 0

Correct Answer: A Vote an answer

Question #50

LenoxSoft currently operates with two Marketing Cloud Account Engagement Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.
Once connected campaigns have been enabled, what approach should be recommended?

A. Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

B. Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

C. Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign

D. Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign

Discussion 0

Correct Answer: C Vote an answer

Question #51

LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?

A. Static Public List and Automation Rule

B. Email Preference Center and Dynamic Public List

C. Salesforce Engage and CRM Visible List

D. Email Preference Center and Static Public List

Discussion 0

Correct Answer: D Vote an answer

Question #52

A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?

A. First Touch Model

B. Primary - Campaign Source Attribution
B, Einstein Attribution

C. Account-to-Opportunity Matching

Discussion 0

Correct Answer: A Vote an answer

Question #53

A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?

A. Each dashboard will have an option to filter by business unit.

B. There is an option to create a unique app for each business unit or one joined app for all business units.

C. Each business unit can only have one associated B2B Marketing Analytics app.

D. The app will create unique datasets for each business unit.

Discussion 0

Correct Answer: C Vote an answer

Question #54

LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?

A. Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.

B. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.

C. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.

D. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).

Discussion 0

Correct Answer: C Vote an answer

Question #55

A company's sales reps use the "Status" field in Salesforce to indicate where the lead is in the sales funnel. A Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails when their sales rep updates their "Status" field to "Nurture." The administrator wants to automate this entirely inside of Marketing Cloud Account Engagement.
How should this workflow be automated?

A. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create an automation rule to detect the "Nurture" value > Automation rule sends an autoresponder email

B. Create a CRM Visible list in Marketing Cloud Account Engagement > Have sales also add these
"Nurture" leads to that list in Salesforce > Create an automation rule to send email based on list membership

C. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create a dynamic list to detect the "Nurture" value > Add as recipient list on engagement program to send emails

D. Create a report in Salesforce based on lead status of "Nurture" > Export and import into Marketing Cloud Account Engagement > Create a list from import > Add as recipient list on engagement program

Discussion 0

Correct Answer: C Vote an answer

Question #56

LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Marketing Cloud Account Engagement Connectors?

A. Webinar & Event invite. Registrations & Attendance

B. Webinar: Attended/NoShow/Registered Event :Checked In/Registered

C. Webinar & Event Registrations & Attendance

D. Only Webinar & Event Attendance

Discussion 0

Correct Answer: B Vote an answer

Question #57

LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".
What could be the explanation for this experience?

A. The campaign is not a connected campaign so the data is not syncing.

B. The engagement with those assets happened before the fields were added to the page layouts.

C. The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.

D. The data hasn't been refreshed in 24 hours so the values haven't been updated.

Discussion 0

Correct Answer: A Vote an answer

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Question #58

How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?

A. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App

B. Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs

C. Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs

D. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Lightning App

Discussion 0

Correct Answer: D Vote an answer

Question #59

LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.
Which features should they enable and utilize?

A. Connected Campaigns and Campaign Influence

B. Connected Campaigns and Engagement Studio

C. Salesforce User Sync and Campaign Influence

D. Campaign Influence and Marketing Data Sharing

Discussion 0

Correct Answer: A Vote an answer

Question #60

What factors are involved in determining email deliverability?

A. Whitelist

B. Sender Policy Framework (SPF)

C. Sender ID

D. Domain Keys

E. CAN-SPAM

Discussion 0

Correct Answer: B,D,E Vote an answer

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