Latest Salesforce MCAE-Con-201 Actual Free Exam Questions & Community Discussion, Page 7

Question #73

To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?

A. Only send emails to prospects who do not use Apple Mail.

B. A Use the Open Rules Audit to remove opens as criteria in their automations.

C. Disable open tracking within account settings.

D. Enable visitor filters for all customers so opens are not tracked.

Discussion 0

Correct Answer: B Vote an answer

Question #74

LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria:
Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?

A. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin

B. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

C. Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50
-Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

D. Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

Discussion 0

Correct Answer: D Vote an answer

Question #75

What is true about Dynamic Content? [Choose three answers]

A. You can use dynamic content in subject lines

B. You can add up to 25 variations of content

C. You can base variations on Scoring Categories

D. You can add dynamic content to web pages

Discussion 0

Correct Answer: A,B,D Vote an answer

Question #76

LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Marketing Cloud Account Engagement forms and assets.
What should be implemented to meet this requirement?

A. Page actions

B. Custom redirects

C. IP allowlist

D. Tracker domain

Discussion 0

Correct Answer: D Vote an answer

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Question #77

LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:

A. The date LenoxSoft last compared data between the email provider and Salesforce.

B. When was the last time a prospect was emailed in their current email provider.

C. Identify the currently mailable and unmailable prospects in their current email provider.

D. How many emails a month were sent from the current email provider

Discussion 0

Correct Answer: B,C Vote an answer

Question #78

LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

A. To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.

B. To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

C. To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.

D. To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

Discussion 0

Correct Answer: B Vote an answer

Question #79

Select Assets that allow to Adjust prospects score

A. PI Completion Actions

B. Engagement Programs

C. Automation Rules

D. Segmentation Rules

E. Tables

Discussion 0

Correct Answer: A,B,C Vote an answer

Question #80

LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Marketing Cloud Account Engagement?

A. Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program

B. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program

C. Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program

D. Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program

Discussion 0

Correct Answer: D Vote an answer

Question #81

LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?

A. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.

B. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.

C. After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.

D. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.

Discussion 0

Correct Answer: B Vote an answer

Question #82

"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B.
If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

A. Create an automation rule with rules to segment the prospects and actions send the emails

B. Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "

C. Create a static list to segment the prospects, and then schedule email list sends with completion actions

D. Create a list using a segmentation rule, then use completion actions on a form for the actions

Discussion 0

Correct Answer: B Vote an answer

Question #83

LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.
Which audience would gain the maximum benefit from receiving a guide?

A. Prospects at the top of the funnel - newly sourced from a tradeshow.

B. Prospects who have transitioned out of the funnel - with a recently closed deal.

C. Prospects at the bottom of the funnel - actively deciding between vendors.

D. Prospects at the middle of the funnel - interacting with blog content only.

Discussion 0

Correct Answer: A Vote an answer

Question #84

Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]

A. Case

B. Order

C. Opportunity

D. Account

Discussion 0

Correct Answer: C,D Vote an answer

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