Exam MC-Con-201 Topic 1 Question 11 Discussion

An Identity Resolution ruleset is the Data 360 component responsible for linking source profiles from different systems into unified customer profiles. A ruleset contains match rules and reconciliation rules that govern the unification process.
Match rules determine whether records from CRM, ecommerce, loyalty, or other systems represent the same person by comparing attributes such as names, normalized email addresses, telephone numbers, party identifiers, device identifiers, or other matching criteria. When records satisfy a match rule, Data 360 associates them with the same Unified Individual.
Reconciliation rules perform a different but complementary function: after records are matched, they determine which source value should represent single-valued unified attributes such as First Name.
A Data Graph doesn't perform entity resolution. It exposes primary and related data efficiently for personalization or other consumption use cases after the underlying model exists. An Audience Flow orchestrates communications to an audience; it doesn't unify identities.
The uploaded bank correctly identifies B. Salesforce's official Identity Resolution documentation confirms that rulesets contain match and reconciliation rules that link multiple source profiles into unified profiles.
Study Guide Reference: Data Modeling, Identity Resolution and Segmentation # Identity Resolution # Rulesets, Match Rules, and Reconciliation Rules.