Oracle 1z1-952 Actual Free Exam Questions & Community Discussion

Exam Code/Number: 1z1-952
Exam Name/Title: Oracle Data Management Platform Cloud 2017 Implementation Essentials
Certification Provider: Oracle
Corresponding Certification: Oracle Marketing Cloud

Exam Questions: 75
Updated On: Jul 05, 2026

Question #9

Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?

A. Self-service OnRamp

B. Corporate classification

C. Managed classification

D. Self-classification

Discussion 0

Correct Answer: A Vote an answer

Question #10

Identify the dependencies and data sources for a local campaign.

A. Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data

B. Dependency: Custom audiences pixel, Data Sources: 1st party offline data

C. Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data

D. Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data

E. Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data

Discussion 0

Correct Answer: C Vote an answer

Question #11

Which of the following is an example of deterministic matching of identities?

A. Making an ID match based on device type

B. Making an ID match based on an email address used to log into multiple devices

C. Making an ID match based on operating system

D. Making an ID match based on browser type

E. Making an ID match based on IP address

Discussion 0

Correct Answer: B Vote an answer

Question #12

What is the CPS pricing model?

A. This model allows clients to purchase data each time the campaign wins a unique customer attribute.

B. This model allows clients to purchase data based on the overall win rate of the campaign.

C. This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.

D. This model allows clients to purchase data on a cost per 1,000 impressions basis.

E. This model allows clients to purchase data on a cost per category agreement.

Discussion 0

Correct Answer: D Vote an answer

Question #13

What must be created in order to feed user activity into classification categories?

A. a Data Map

B. Taxonomy Templates

C. a Master Rule Sheet

D. Classification Rules

Discussion 0

Correct Answer: D Vote an answer

Question #14

A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?

A. Submit Taxonomy Maintenance requests to My Oracle Support.

B. Use Taxonomy Management in the Partner User Interface.

C. Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.

D. Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.

Discussion 0

Correct Answer: B Vote an answer

Question #15

What is the definition of a regex pixel?

A. It is a javascript tag used for sending user level category information back to the browser.

B. It is a pixel for transmitting audience data out in real time at the time of page load.

C. It is a special pixel created within the BlueKai DMP that associates your data campaigns with your back-end server data transfer endpoint configuration.

D. It is used for DCO campaigns.

E. It is a pixel used for ID swapping.

Discussion 0

Correct Answer: C Vote an answer

Question #16

Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?

A. That the iFrame tag type was selected in the container tool.

B. That the image pixel is placed as the delivery method in the Create Campaign dialog box.

C. That the appropriate macros were added to the pixel URL.

D. That the production side web server is capable of retrieving HTTP requests.

Discussion 0

Correct Answer: D Vote an answer

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