Oracle 1z1-952 Actual Free Exam Questions & Community Discussion

Exam Code/Number: 1z1-952
Exam Name/Title: Oracle Data Management Platform Cloud 2017 Implementation Essentials
Certification Provider: Oracle
Corresponding Certification: Oracle Marketing Cloud

Exam Questions: 75
Updated On: Jul 05, 2026

Question #1

In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?

A. Executive Sponsor

B. Media Execution

C. Audience Creation Specialist

D. Data Analyst

E. Program Manager

F. Web Developer

Discussion 0

Correct Answer: E Vote an answer

Question #2

Your client wants to enable ID swapping with the BlueKai DMP. Which three statements from the following are true? (Choose three.)

A. Only the client is allowed to store the ID mapping table.

B. The client can store the ID mapping table in their system.

C. Both BlueKai and the client can store the ID mapping tables in their systems.

D. The client cannot store the ID mapping table in their system.

E. BlueKai DMP can store the ID map table.

F. Only BlueKai can store the ID mapping table.

Discussion 0

Correct Answer: D,E,F Vote an answer

Question #3

Which two statements are true about the difference between sampled and unsampled reports? (Choose two.)

A. Unsampled reports can be recorded as snapshots, and sampled reports cannot.

B. Unsampled reports can be emailed automatically to users, and sampled reports cannot.

C. Sampled reports can be run on smaller audience sizes than unsampled reports.

D. Sampled reports display an estimate based on a subset of users, and unsampled reports return results based on all users.

Discussion 0

Correct Answer: A,D Vote an answer

Question #4

Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?

A. That a custom audience pixel has been generated and that a look-alike model has been created

B. That access to 3rd party data has been granted and that 1st party converters have been suppressed

C. That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed

D. That vendors and share partners have been configured and that Data Usage Agreement has been signed

E. That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data

Discussion 0

Correct Answer: D Vote an answer

Question #5

What is a BlueKai Mobile Statistical ID?

A. A third-party cookie ID collected off of desktop environments. This ID is collected when users browse the web desktop devices that accept third-party cookies. It is most commonly collected via the BlueKai CoreTag directly from a client's site.

B. The aggregation of all inventory from BlueKai mobile statistical ID, and BlueKai third-party mobile cookie ID. This ID is collected when users browse the mobile web with third-party cookies disabled.
When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.

C. A BlueKai generated ID collected from environments where cookies are not allowed. This ID is collected when users browse the mobile web with third-party cookies disabled. When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.

D. The aggregation of all inventory from Google ADID, and Apple IDFA. This ID is collected when users are interacting with Mobile applications on Android device or Apple Device.

E. A third-party cookie ID collected from specific mobile environments that accept cookies. This ID is collected when users browse the mobile web with browsers that support third-party cookies. When this occurs, BlueKai will generate a mobile web cookie to identify the user. Most mobile web browsers support third-party cookies by default, the key exception here is Safari on iOS, which disables all third-party cookies by default.

Discussion 0

Correct Answer: A Vote an answer

Question #6

Which of the following is a real world use case for a search campaign?

A. Ensure customers receive relevant offerings when landing on the site page.

B. Leverage the device-bridging technology to find users across their devices.

C. Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.

D. Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.

E. Serve different ads to various demographic groups so that messaging is relevant to the user's persona.

Discussion 0

Correct Answer: C Vote an answer

Question #7

There are several ways of sending data out of the DMP. Identify two data transfer mechanisms from the following that require the use of a regex pixel. (Choose two.)

A. User Data API

B. Paste a pixel campaign delivery.

C. JSON return tag

D. Batch server data transfer

E. Real-time server data transfer

Discussion 0

Correct Answer: C,E Vote an answer

Question #8

When working with a customer on their data scoping project, which three are high-impact topics to discuss?
(Choose three.)

A. Exact number of users that will be classified into each category

B. Granularity of taxonomy categories

C. Total volume of categories that they anticipate in their taxonomy

D. Offline file structure and content

Discussion 0

Correct Answer: A,B,C Vote an answer

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