Salesforce EEB-101 Actual Free Exam Questions & Community Discussion

  • Exam Code/Number: EEB-101
  • Exam Name/Title: Essentials for Marketing Cloud Email Marketers
  • Certification Provider: Salesforce
  • Corresponding Certification: Marketing Cloud Email Specialist
  • Exam Questions: 157
  • Updated On: Jul 10, 2026
Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.
Which update should be implemented to the automation to process the fries as they are received while minimizing network?
Correct Answer: A Vote an answer
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A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action that should be taken to make the edits?
Correct Answer: A Vote an answer
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Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise
2.0 account.
Where should the data extension reside to achieve this goal?
Correct Answer: A Vote an answer
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Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey's cross-channel performance data?
Correct Answer: B Vote an answer
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Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake.
The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?
Correct Answer: B Vote an answer
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Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized
'congratulations' email the day they are posted in the data extension, and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?
Correct Answer: C Vote an answer
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Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?
Correct Answer: B Vote an answer
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The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.
Which content block should the team use to capture this information directly from the inbox for some subscribers?
Correct Answer: A Vote an answer
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Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.
Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?
Correct Answer: B Vote an answer
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A healthcare company imports its patient portal registrations at the parent level business unit (BU). The marketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?
Correct Answer: C Vote an answer
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A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks.
Which area of the application should provide this data?
Correct Answer: A Vote an answer
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