Salesforce EEB-101 Actual Free Exam Questions & Community Discussion

Exam Code/Number: EEB-101
Exam Name/Title: Essentials for Marketing Cloud Email Marketers
Certification Provider: Salesforce
Corresponding Certification: Marketing Cloud Email Specialist

Exam Questions: 157
Updated On: Jul 10, 2026

Question #34

Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.
What should be set up to help organize NTO's email tracking results?

A. Remove old tracking results on a regular basis to declutter the results list.

B. Give emails unique names so they are easier to find in the tracking sends tab.

C. Create folders in My Tracking and select where to send results when sending an email.

Discussion 0

Correct Answer: C Vote an answer

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Question #35

A marketer wants to use a filter to create a data extension that includes only records from yesterday.
Which step should they take to ensure the data extension includes newly added records?

A. Check the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox.

B. Schedule an automation to refresh the filter activity each day.

C. Configure the filter DE to auto-refresh dally in properties.

Discussion 0

Correct Answer: B Vote an answer

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Question #36

Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout the week.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

A. Add complementary SMS campaigns.

B. Create more focused segmented lists for messaging.

C. Focus on action-driven subject lines.

Discussion 0

Correct Answer: B Vote an answer

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Question #37

Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?

A. 'Subscribers Not Sent To* report

B. Not Sent Tracking Extract

C. _sent Dataview

Discussion 0

Correct Answer: B Vote an answer

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Question #38

Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.
Which configuration is required to make decisions on this data?
The status data is connected to the contact in an attribute group.

A. The Update Contact Activity us used to make status updates.

B. The entry sources data extension has a primary key and subscriber key.

C. The Update Contact Activity Is used to make status updates.

Discussion 0

Correct Answer: C Vote an answer

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Question #39

Within Datorama reports for Marketing Cloud, a marketer would like to create new set of report for the organization that are custom and not available within the perconfigured reports.
What should be created to achieve this?

A. A Dimension

B. A collection

C. A Dashboard

Discussion 0

Correct Answer: B Vote an answer

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Question #40

Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?

A. An automation that deletes old data extensions, emails, and reports

B. An automation that contains several recurring emails and decisioning points

C. An automation that Imports subscriber data regularly and updates key data extensions

Discussion 0

Correct Answer: C Vote an answer

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Question #41

Northern Trail Outfitters Is building a data extension that will store preference data for the its subscribers.
Which settings should be enabled to allow a SQL Query Activity to update the data extension?

A. Nullable

B. Is Sendable

C. Primary Key

Discussion 0

Correct Answer: C Vote an answer

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Question #42

Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails.
What should be configured to accomplish this request?

A. Sender Profile

B. Send Classification

C. Delivery Profile

Discussion 0

Correct Answer: A Vote an answer

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Question #43

Northern Trail Outfitters (NTO) flags test emails by adding a Testing And Content Observations (TACO) prefix to its test send subject lines. NTO wants to ensure no production emails are sent with the TACO prefix.

A. In Send Management, add the word TACO to the Auto-Suppression Rules.

B. In the Subject/Preheader Validation section of Email Studio, add the word TACO.

C. In Send Classifications, delete TACO from the available classification options.

Discussion 0

Correct Answer: B Vote an answer

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Question #44

A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience.
Which feature, if configured, should provide a warning prior to sending?

A. Content Detective

B. Subject and Preheader Validation

C. Subscriber Preview and test Send

Discussion 0

Correct Answer: A Vote an answer

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