Salesforce EEB101 Actual Free Exam Questions & Community Discussion
Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability.
What action should NTO take to increase open rates?
What action should NTO take to increase open rates?
Correct Answer: D
Vote an answer
A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension that contains all new subscribers from the previous week. What would the marketer create to automate the send and save time?
Correct Answer: B
Vote an answer
A national landscape company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, clients will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions. Which tool can be used to segment the data? (Choose 2)
Correct Answer: B,C
Vote an answer
What is a suppression list in the marketing cloud and when would it be used? (Choose all that apply)
Correct Answer: C,D,F
Vote an answer
Northern Trail Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation configuration should be used to achieve this?
Correct Answer: D
Vote an answer
Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?
In this scenario, what best practice was achieved?
Correct Answer: B
Vote an answer
Which action will the Validate tool complete when initiated?
Correct Answer: B
Vote an answer
What Playbooks for subscribers are in the Marketing Cloud? (Choose 3)
Correct Answer: A,C,D
Vote an answer
Consumers like email marketing because it lets brands communicate to them as individuals with real-time offers that they want to receive. Identify the elements that make an email message effective. (Choose 4)
Correct Answer: A,B,C,E
Vote an answer
0
0
0
10