Salesforce MC-Con-201 Actual Free Exam Questions & Community Discussion

Exam Code/Number: MC-Con-201
Exam Name/Title: Salesforce Certified Marketing Cloud Next Consultant
Certification Provider: Salesforce
Corresponding Certification: Marketing Cloud Consultant

Exam Questions: 106
Updated On: Oct 07, 2026

Question #1

Northern Trail Outfitters (NTO) wants to launch a new campaign and needs to pull in data from a newly- mapped custom object. NTO already has a primary Data Graph that is actively being used by several production campaigns, and needs to decide if they should edit or clone the existing Data Graph.
What is the correct approach and expected behavior?

A. Clone the Data Graph. Editing an active Data Graph immediately invalidates downstream dependencies, causing the live segments to fail until the Data Graph finishes reprocessing.

B. Edit the Data Graph. The platform will continue to support the live campaigns using the current version without interruption, while the updated version publishes in the background.

C. Create a new Data Graph. Pause all active segments and flows relying on the Data Graph, update the Data Graph, and then reactivate the segments and flows.

Discussion 0

Correct Answer: B Vote an answer

Explanation: Only visible for EduDump members. You can sign-up / login (it's free).

Question #2

How does Marketing Cloud Next evaluate consent when determining whether a marketing message can be sent to a customer?

A. Consent applies to a specific contact point and is shared across all subscriptions.

B. Consent applies to a specific contact point, channel, and subscription.

C. Consent applies to an individual, regardless of the channel, subscription, or contact point.

Discussion 0

Correct Answer: B Vote an answer

Explanation: Only visible for EduDump members. You can sign-up / login (it's free).

Question #3

Northern Trail Outfitters (NTO) wants to launch its first Marketing Cloud Next campaign. NTO wants to leverage its robust data to create a highly targeted, personalized experience.
Which strategy should NTO take to build its first Data Graph?

A. Build a single lean Data Graph for static demographic data and a second one for dynamic transactional data.

B. Build a single lean Data Graph and expand as more campaigns are launched.

C. Build a single comprehensive Data Graph that works with current and future use cases.

Discussion 0

Correct Answer: B Vote an answer

Explanation: Only visible for EduDump members. You can sign-up / login (it's free).

Question #4

Northern Trail Outfitters wants to enrich its customer profiles by combining CRM Contact data with anonymous web browsing activity captured via the web tracking embed code. A Marketing Cloud Next Consultant has already set up the Contact data stream mapped to the Individual data model object (DMO) and confirmed that web tracking events are flowing into the Website Engagement DMO.
What must the consultant configure in Identity Resolution to link anonymous visitor data to known Contact profiles?

A. Create a Data 360-triggered flow on the Website Engagement DMO to look up the matching Individual record and update the Identity Match DMO with the visitor's email address.

B. Add a custom rule in the identity resolution ruleset to include the Identity Match DMO using the device- to-known record type, so that anonymous visitor IDs are stitched to known Individual IDs.

C. Add a matching rule based on contact point email between the Website Engagement DMO and the Individual DMO, so that form submissions are matched to known Contacts.

Discussion 0

Correct Answer: B Vote an answer

Explanation: Only visible for EduDump members. You can sign-up / login (it's free).

Question #5

A marketer at Northern Trail Outfitters wants to personalize an email by displaying a customer's loyalty status and points, which requires conditional logic. The data is available via the Data Graph.
Which personalization method should the company use to meet this requirement?

A. Dynamic content blocks

B. Merge fields

C. Handlebars

Discussion 0

Correct Answer: C Vote an answer

Explanation: Only visible for EduDump members. You can sign-up / login (it's free).

Question #6

A Marketing Cloud Next Consultant wants to create a single, consistent profile for each customer by linking records from various sources like CRM, ecommerce, and loyalty systems. To achieve this, the consultant must create a process to group matching records based on shared identifiers.
Which component must the consultant configure in Data 360?

A. Identity Resolution ruleset

B. Audience Flow

C. Data Graph

Discussion 0

Correct Answer: A Vote an answer

Explanation: Only visible for EduDump members. You can sign-up / login (it's free).

Question #7

A Marketing Cloud Next Consultant is provisioning a new Marketing Cloud Next Environment. When the consultant clicks "Deploy" for the Sales Data Kit in the Setup Assistant, the deployment fails.
What is the most likely cause?

A. The consultant needs to create a CRM Connector within Data 360 before the guided deployment can complete.

B. The org does not have an active Identity Resolution ruleset running for the Individual object.

C. The consultant lacks the required profile and permission sets.

Discussion 0

Correct Answer: A Vote an answer

Explanation: Only visible for EduDump members. You can sign-up / login (it's free).

Question #8

Northern Trail Outfitters (NTO) wants to design an event registration experience in Marketing Cloud Next.
NTO asks for a call-to-action (CTA) button in an email that sends visitors to the registration form.
How should the Marketing Cloud Next Consultant create the registration form?

A. Copy the form code snippet and add it to an HTML component in the email.

B. Add the form component to a landing page and set the CTA link to open the landing page URL.

C. Publish the form as standalone content and set the CTA link to open the form URL.

Discussion 0

Correct Answer: B Vote an answer

Explanation: Only visible for EduDump members. You can sign-up / login (it's free).

Download Free Salesforce MC-Con-201 Demo

Simply submit your e-mail address below to get started with our free demo of your Salesforce MC-Con-201 exam.