Salesforce Marketing-Cloud-Account-Engagement-Consultant Actual Free Exam Questions & Community Discussion

Exam Code/Number: Marketing-Cloud-Account-Engagement-Consultant
Exam Name/Title: Salesforce Certified Marketing Cloud Account Engagement Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant

Exam Questions: 247
Updated On: Aug 04, 2026

Question #1

LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce.
The LenoxSoft marketing team would like to use a high ( > 8) rating to classify a prospect as " Satisfied. " Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Marketing Cloud Account Engagement?

A. Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program

B. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program

C. Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program

D. Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program

Discussion 0

Correct Answer: D Vote an answer

Question #2

It is possible to assign certain Prospect to selected Scoring Category

A. True

B. False

Discussion 0

Correct Answer: B Vote an answer

Question #3

The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?

A. Reset the prospect ' s score to 0 and reassign to sales once they submit a form to show interest.

B. Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.

C. Create an engagement program to send educational content and notify sales if they engage.

D. Send the prospects a monthly newsletter with product demos or free trial offers.

Discussion 0

Correct Answer: B Vote an answer

Question #4

Marketing Cloud Account Engagement ' s Permission Based Marketing Policy helps ensure your emails don ' t get flagged as spam. CAN-SPAM provisions include

A. Tell recipients where you ' re located

B. Identify the message as an ad

C. Don ' t use deceptive subject lines

D. Monitor what others are doing on your behalf

E. Don ' t use false or misleading header information

F. Honor opt-out requests promptly

G. Tell recipients how to opt out of receiving future email from you

Discussion 0

Correct Answer: A,B,C,D,E,F,G Vote an answer

Question #5

What is possible with a trigger in engagement program? [Choose two answers]

A. Email link click

B. File open

C. Specific email link click

D. Form handler error

Discussion 0

Correct Answer: B Vote an answer

Question #6

Select available Webinar Connectors

A. Demio

B. ClickMeeting

C. ReadyTalk

D. Webex

E. WebinarJam

F. GoToWebinar

Discussion 0

Correct Answer: C,D,F Vote an answer

Question #7

LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?

A. Convert all existing leads into contacts to tie to accounts.

B. Develop dynamic content based on lead fields.

C. Identify attributes of the key accounts they want to target.

D. Create all contacts as campaign members in one campaign.

Discussion 0

Correct Answer: C Vote an answer

Question #8

" A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.
Which two reasons could explain why the remaining 10 prospects were not updated?
Choose 2 answers

A. The remaining prospects are in the Recycle Bin and the user did not select to undelete them.

B. The Country field has validation enabled and the updated field values did not match existing values.

C. The remaining prospects' email addresses contained domains from free ISPs such as Yahoo and Google.

D. The user who performed the import is not the assigned user listed on the remaining prospects.

Discussion 0

Correct Answer: A,D Vote an answer

Question #9

LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.
How should this be set up?

A. Configure Users > Send starred prospect activity alerts by owner

B. Configure Users > Send Salesforce Engage report emails by team

C. Configure Users > Send daily visitor activity emails by state

D. Configure Users > Send daily prospect activity emails by owner

Discussion 0

Correct Answer: C Vote an answer

Question #10

Which editions of Marketing Cloud Account Engagement provides Buisness Units and Einstein functionalities

A. Only Marketing Cloud Account Engagement Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month

B. All

C. Only Marketing Cloud Account Engagement Advanced Edition and it includes unlimited Buisness Units

D. Marketing Cloud Account Engagement Plus Edition and Marketing Cloud Account Engagement Advanced Edition

Discussion 0

Correct Answer: A Vote an answer

Question #11

LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

A. Create scoring categories for each product line that calculates points based on the prospect ' s interaction with marketing assets related to those product lines.

B. Create page actions on each product line ' s web pages to notify users and increase score when prospects visit each product line ' s section of the website.

C. Create emails with links to whitepapers for each product line and create completion action to increase the prospect ' s score by 10 for one product line and 20 for the other.

D. Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.

Discussion 0

Correct Answer: B Vote an answer

Question #12

Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Marketing Cloud Account Engagement implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Marketing Cloud Account Engagement in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Marketing Cloud Account Engagement?

A. Create a folder structure, import, and map sales users, and transfer email templates into Marketing Cloud Account Engagement.

B. Set up email authentication, import necessary subscriber lists, and transfer email templates into Marketing Cloud Account Engagement.

C. Set up a Marketing Cloud Account Engagement campaign, import necessary subscriber lists, and transfer email templates to Marketing Cloud Account Engagement.

D. Implement Marketing Cloud Account Engagement tracking code, set up email authentication, and create page actions for website views.

Discussion 0

Correct Answer: B Vote an answer

Question #13

LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:
* The prospects must be located in Georgia or Florida.
* The prospects must submit their " Request a Demo " form.
When this criteria is met, they want to automatically assign the prospects to a sales rep. " State " is a required field on the " Request a Demo " form.
How should LenoxSoft automate assigning these leads?

A. Run an automation rule to assign based on the " Request a Demo " submission and State field.

B. Create a completion action on the " Request a Demo " form with the action to assign to user.

C. Add a completion action on the form to notify Admin, who manually assigns the prospect.

D. Export the form submission report and import, assigning to the correct user upon import.

Discussion 0

Correct Answer: A Vote an answer

Question #14

LenoxSoft hosts content in Marketing Cloud Account Engagement and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers

A. Prospects with invalid emails are marked as ' Do Not Email ' to avoid future communication.

B. Send the content via an autoresponder email with a link to download the content.

C. Prospects with invalid emails are sent an autoresponder requesting email verification.

D. Using the data format drop-down, set the email validation option at the form level.

Discussion 0

Correct Answer: C,D Vote an answer

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