Google adwords-fundamentals Actual Free Exam Questions & Community Discussion

Exam Code/Number: adwords-fundamentals
Exam Name/Title: Google Search Fundamentals Exam Practice Test
Certification Provider: Google
Corresponding Certification: Adwords

Exam Questions: 160
Updated On: Jul 25, 2026

Question #1

Which line of ad text would be disapproved based on Google's advertising policies?

A. Best deals-click here

B. Want fast results?

C. Free shipping

D. Fast, easy, effective

Discussion 0

Correct Answer: D Vote an answer

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Question #2

When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?

A. Keyword aggregator

B. Placement performance report

C. List suggestions

D. Ad experiments

Discussion 0

Correct Answer: C Vote an answer

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Question #3

Which are the correct steps for setting up a campaign that will run on automatic placements only?

A. Relevant pages across the entire network" then select the placements where the ads will appear.

B. Select to target "Relevant pages only on the placements I manage," then select the placements where the ads will appear.

C. Select to target "Relevant pages only on the placements I manage," then add keywords to the appropriate ad groups.

D. Select to target "Relevant pages across the entire network," then add keywords to the appropriate ad groups.

Discussion 0

Correct Answer: D Vote an answer

Question #4

Which is a best practice for optimizing a display ad campaign?

A. Create multiple display ads with different colors and font

B. Stick with the same template and let it run for at least three months

C. Blend the call to action into the rest of the image

D. Create new display ads that clash with the publisher's site for emphasis

Discussion 0

Correct Answer: A Vote an answer

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Question #5

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal the advertiser should create:

A. Additional text ads that specifically feature the product line.

B. An ad group specific to the product line with a higher daily budget.

C. A campaign with a separate daily budget specific to the product line.

D. An ad group specific to the product line with targeted ad text.

Discussion 0

Correct Answer: B Vote an answer

Question #6

Ads often show on Google with a fifth line of ad text, which includes the city or region targeted by a campaign. One reason this occurs is because:

A. The Internet Protocol (IP) address of the user is located in the city targeted by the campaign.

B. The search query included the name of the city.

C. The language preferences of the user assume a location.

D. One of the keywords in the campaign is the name of that country.

Discussion 0

Correct Answer: A Vote an answer

Question #7

Your agency won four new clients. Three have the potential to track conversions and may consider an unlimited budget if ROI is positive. Which three?

A. Improve comedy group promoting a mysterious video with no immediate ways to interact

B. Network security company tracking free trials, some of which convert to a purchase

C. Retail e-commerce selling luxury hats and tracking transactions

D. Custom-branded merchandiser tracking inquiries, some of which convert to a deal

Discussion 0

Correct Answer: B,C,D Vote an answer

Question #8

What best describes Enhanced Cost-Per-Click (ECPC)?

A. ECPC is the discount applied to your Max CPC to determine actual CP

B. ECPC is a Quality Score boost for advertisers using ad extensions.

C. ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion.

D. ECPC is a separate bid set for ad groups using the Conversion Optimizer.

Discussion 0

Correct Answer: C Vote an answer

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Question #9

Why is it important to Google that AdWords ads be relevant to a user's search query.

A. Google users are more likely to find what they're looking for.

B. The advertiser's website position in the natural search results will improve.

C. AdWords advertisers are more likely to show their ads on search partner site.

D. The AdWords ads will appear with every relevant search query.

Discussion 0

Correct Answer: A Vote an answer

Question #10

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads - how will this impact the quality score of your search campaign?

A. Your daily budget will be adjusted to account for a drop in CTR, and an increase in the CPCs needed to maintain the existing Ad Rank of your search campaigns.

B. Your ad performance on the Display Network does not affect your rank for search ads, so a lower CTR on the Display Network doesn't affect the Quality Score of your ads for search.

C. Your quality score will be adjusted to reflect the average CTR of both your search and display network campaign performance.

D. None of these options are correct.

Discussion 0

Correct Answer: C Vote an answer

Question #11

What is a benefit of online advertising with Google AdWords?

A. Advertisers can identify the Internet Protocol (IP) address of users who are searching for products

B. Ads can include up to 50 characters for the first three lines of ad text

C. Advertisers can pay to place their websites in the natural search results

D. Ads are displayed to users who are searching for a particular product or service

Discussion 0

Correct Answer: D Vote an answer

Question #12

Advertisers should use Google Website Optimizer when:

A. The number of impressions for their website has decreased.

B. The number of clicks to their websites has decreased.

C. Their landing pages generate error messages.

D. Their web pages are not generating the desired conversion results.

Discussion 0

Correct Answer: D Vote an answer

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Question #13

Which is the best way to monitor the performance of a newly created video ad?

A. Clickthrough rate (CTR)

B. Interaction Rate

C. Average cost-per-click (CPC)

D. Total number of impressions

Discussion 0

Correct Answer: B Vote an answer

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