Google adwords-fundamentals Actual Free Exam Questions & Community Discussion

Exam Code/Number: adwords-fundamentals
Exam Name/Title: Google Search Fundamentals Exam Practice Test
Certification Provider: Google
Corresponding Certification: Adwords

Exam Questions: 160
Updated On: Jul 25, 2026

Question #14

Which is a benefit of Manager Defined Spend (MDS)?

A. Automatic bidding adjustments for Conversion Optimizer users

B. Advanced permissions control for billing preferences in multi-user accounts

C. Payment flexibility for accounts currently on prepay billing

D. Control over managed account budgets for My Client Center (MCC) account-users

Discussion 0

Correct Answer: D Vote an answer

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Question #15

An online company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish-Speaking users, which targeting option should be refined?

A. Demographic targeting

B. Ad scheduling

C. Regional targeting

D. Language targeting

Discussion 0

Correct Answer: D Vote an answer

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Question #16

With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result - such as an online sale, registration, phone call or newsletter sign-up -we may:

A. Send notification that your bids should be adjusted.

B. Use data from the Display Network auction to revise the cost of your Search ads.

C. Automatically adjust your daily budget to serve less ads on Google Display Network pages.

D. Automatically reduce your cost-per-click bids on the Google Display Network.

Discussion 0

Correct Answer: D Vote an answer

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Question #17

Ad groups should be used to:

A. Control the specific sites that your ad will be targeted to on the Google Display Network.

B. Organize your ads by a common theme, such as the types of products or services you want to advertise.

C. Manage your daily budget according to which keywords are a priority.

D. Control delivery of your ads so that they appear only to users in a specific geographic location.

Discussion 0

Correct Answer: B Vote an answer

Question #18

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

A. Has never used CPM pricing before.

B. Is only opted into Google search and the Search Network.

C. Only opted into the Google Display Network.

D. Has used CPM pricing before.

Discussion 0

Correct Answer: B Vote an answer

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Question #19

As of May 2012, if the keyword "purple flowers" was running within your campaign as an exact match, the ad would be eligible to serve for which of the following keyword searches? Select all that apply.

A. Purple flowers

B. Purple flower seeds

C. Flower gardens

D. Purple flowers haze

Discussion 0

Correct Answer: A,B Vote an answer

Question #20

The ad rotation setting "Optimize" means that multiple ads within the same ad group will rotate evenly.

A. Every other day.

B. Until the ad with the better conversion rate starts to show more frequently.

C. Until the ad with the better click through rate (CTR) starts to show more frequently.

D. Throughout the day.

Discussion 0

Correct Answer: B Vote an answer

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Question #21

Which AdWords settings are specified at the account level?

A. Network distribution preferences and a set of keywords.

B. Location targeting, cost-per-click (CPC) bids, and match types.

C. A daily budget and a set of keywords and placements.

D. A unique email address, a password, and billing information.

Discussion 0

Correct Answer: D Vote an answer

Question #22

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

A. Budgets cannot be applied to online campaigns due to constant changes in traffic.

B. Online campaigns generate clicks, whereas other channels generate exposure.

C. AdWords budgets can only be set once annually and require a fixed commitment.

D. Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.

Discussion 0

Correct Answer: B Vote an answer

Question #23

Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

A. Standard

B. Scheduled

C. Optimized

D. Accelerated

Discussion 0

Correct Answer: A Vote an answer

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Question #24

A co-worker needs to log into someone else's AdWords account to make changes and manage access levels. Which would be the appropriate AdWords account access level to assign to that coworker?

A. Reports

B. Standard

C. Managed

D. Administrative

Discussion 0

Correct Answer: B Vote an answer

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Question #25

Placement-targeted and contextually-targeted ads compete for placement on pages across the Google Display Network on:

A. Ad Rank

B. Location targeting

C. Keyword match type

D. Language targeting

Discussion 0

Correct Answer: A Vote an answer

Question #26

Grouping similar keywords together in an ad group will:

A. Keep an advertiser's average cost-per-click (CPC) within a narrow range

B. Allow an advertiser to use only broad match keywords.

C. Ensure that the ads and keywords in that ad group are approved.

D. Allow an advertiser to create ads relevant to those keywords

Discussion 0

Correct Answer: D Vote an answer

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