Salesforce MKT-101 Actual Free Exam Questions & Community Discussion
Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used to import decrypted information to a data extension?
Which automation activity and configuration setting should be used to import decrypted information to a data extension?
Correct Answer: C
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The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their senderreputation?
Which best practice should they follow to uphold their senderreputation?
Correct Answer: A
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Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was 10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?
Correct Answer: C
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The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.
Which content block should the team use to capture this information directly from the inbox for some subscribers?
Which content block should the team use to capture this information directly from the inbox for some subscribers?
Correct Answer: A
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Northern Trail Outfitters (NTO) has rolled outchanges to the OTS CTA button color.
Where should NTO be able to see if there has been a lift in the overall likelihood to click?
Where should NTO be able to see if there has been a lift in the overall likelihood to click?
Correct Answer: A
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Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option forfuture confirmations.
Which journey type is best suited to run this test?
Which journey type is best suited to run this test?
Correct Answer: C
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When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?
What should me marketer do to prevent the subscriber from receiving further commercial messages?
Correct Answer: A
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Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP.
How should the automation be configured to run?
How should the automation be configured to run?
Correct Answer: A
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A customer requested Northern Trail Outfitters NOT record any clicks or opens performed by them.
What should be configured to ensure compliance with this request?
What should be configured to ensure compliance with this request?
Correct Answer: C
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Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and senderreputation.
What should NTO use to make sure email addresses are valid before adding to its audience?
What should NTO use to make sure email addresses are valid before adding to its audience?
Correct Answer: A
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The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.
Which feature should be used to easily segment the data extension?
Which feature should be used to easily segment the data extension?
Correct Answer: C
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